Hey, I'm SefiProduct designer who makescomplex things feel simple
Selected Work
Xero · Fintech · 2026
Faster, simpler invoicing for small business owners
A redesign of Xero’s Home and invoice flow that shows owners who owes them, and makes sure every invoice gets sent.
Read case studyHolidayz · Travel · 2026
A proactive AI travel assistant
Plans the trip around your budget, then fixes problems on the road before they start.
Read case studyBéton Brut · Education · 2026
Redefining Architectural Study
Helping architecture students explore history through an engaging lens.
Read case studyHey, I’m Sefi, a Visual Communication graduate with a passion for UX/UI. I love bringing ideas to life through movement and interaction. When I’m not designing, you’ll find me sketching whatever sparks my imagination.
